WEBAs we move towards a cookieless future, we encourage advertisers and publishers to explore the audience
Events Archive - ExchangeWire.com
WEBPast Exchangewire events. ATS London 2024-11th Sep 2024, QEII Centre, Broad Sanctuary, London SW1P 3EE. ATS Singapore 2024-3rd Jul 2024, Sands Expo & Convention Centre. The MadTech Webcast with IAB Tech Lab II (APAC), Virtual via Zoom-5th Mar 2024, Virtual via Zoom. The MadTech Webcast with IAB Tech Lab-13th Feb 2024, Virtual via Zoom.
Data-Driven TV Media Buying Solutions: A Brighter Future for ...
WEBNov 16, 2021 · Identity deprecation. Digitised linear ad breaks. Ever-growing Internet giants. The proliferation of streaming services. A global pandemic. Four trends — and one life-changing experience — that have messily collided over the past eighteen months, bringing advertisers and media owners to the table to resolve decades-long power dynamics by developing win-win solutions, together.
MINT's Carlo De Matteo on the Inefficiency of the Planning Buying ...
WEBSep 30, 2021 · In this latest episode of TraderTalk TV, Carlo De Matteo, COO of MINT, joins ExchangeWire’s Ciaran O’Kane to discuss the inefficiency of the planning buying process. In this session, De Matteo and O’Kane cover: - the current inefficiencies of the planning/buying process. - the pain points that need to be solved.
The Present and the Future of Audience Addressability
WEBFeb 18, 2021 · As addressability is the lynchpin behind producing efficient, tailored, optimised ad campaigns, it’s imperative that advertisers and publishers across the industry find effective ways to build and utilise addressable audiences. PubMatic has produced this Deep Dive special in partnership with ExchangeWire.
Everyone Should Be Prioritising Addressability: Q&A with
WEBOct 22, 2021 · First and foremost, addressability provides consumers with increased transparency, trust, and control. It also upholds and enhances consumer privacy. A tangential, and equally important, benefit for consumers is that they receive experiences – including ads – that are tailored to them. And when the experience is personalised, it's more ...
What is SPO & Why is Everybody Talking About It?
WEBJul 17, 2017 · The first type of SPO is driven by algorithms that filter bid requests and responses to increase performance and reduce costs. This layer ordinarily exists between DSP and SSP and, to a certain extent, is fairly autonomous, as the algorithms ingest event data to derive their outputs, as explained in detail by AppNexus’ Brian O’Kelley in a ...
The Wires 2023: Winners, Finalists, and Highlights from
WEBNov 10, 2023 · Best Ad Ops Team: The Telegraph Media Group has clinched the title of Best Ad Ops Team, a testament to their operational expertise and their ability to execute complex ad operations with precision and efficiency.. Best Application of ESG: For the Best Application of ESG, OpenX emerged as the winner of 2023, with their commitment to environmental, social, and governance standards setting them ...
Peer39 Unveils Contextual Data Marketplace, the First
WEBMar 2, 2021 · Peer39, the leading global provider of advanced contextual intelligence, today launched the Contextual Data Marketplace, a first-of-its-kind data Marketplace that gives advertisers direct access to innovative cookie-free data sets from emerging contextual data providers, while making these providers' insights more easily accessible to …
What’s Old is New Again: The Return of Contextual Targeting
WEBFeb 22, 2021 · The main reason contextual targeting had a resurgence in 2020 (and will continue to do so in 2021) is because it solves both privacy and identity challenges. No user data is considered when placing an ad, which means there are no concerns around infringing regulations such as GDPR and CCPA, and …
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