AI and machine-learning can achieve two goals: help marketers make better ads, faster; and make those ads more engaging through creative. The power of creative is underrated. But an assist from AI can ...
When we published our rankings of the Most Creative People In Advertising back in October, we received criticism from several readers who felt the list failed to include enough women. On one hand ...
From late 2022 through all of 2023, there was a real belief that generative AI was going to take over all aspects of the advertising and creative process, automating everything from production to real ...
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