PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

This holiday season, Barbie is taking over the internet — literally! Mattel is partnering with Verizon for a pretty-in-pink ...

The iconic doll and tastemaker has teamed up with Verizon to promote the company's range of both physical and digital gifts ...

Gabrielle Union and Dwyane Wade Kaavia's dreamhouse in honor of her 6t birthday party. The actress and NBA star shared an ...

Whether you’re looking for the perfect toy, craft project, or other treat, this list is full of tested and loved Christmas ...

Barbie and Barbie work together to save a beloved Malibu landmark, the Malibu Waves Community Center! Join them and their friends on an adventure to transform six spaces into fabulous spots like ...

Mattel and Outright Games ... Barbie. The pet care minigame in Barbie Project Friendship. “We are excited that Barbie Project Friendship is now available on all major gaming platforms ...

On the heels of the Barbie movie’s overwhelming success last year (and Barbie’s reemergence in the hearts of older fans), Mattel set out to find a way to bring Barbie to a new generation of ...

“Our balance sheet continued to strengthen and free cash flow ... the 17% drop in Barbie, the vehicles category was up 12% and the action figures, building sets, games and other toys category ...

Her work has previously appeared in The Zoe Report, Popsugar, Insider and more. Mattel Barbie just got a cool-girl makeover. Mattel tapped celebrity stylist Maeve Reilly to introduce a trend ...

Known as Azusa Barbie ... online with the words “Adults Welcome.” Genevieve Capa Cruz, senior marketing director for adults at the Lego Group, said the company expects sales for both adults ...

Mariah Carey‘s busy Christmas season just got a lot more festive, with the re-release of the official Mariah Carey Barbie doll. The Mariah Barbie quickly sold out when it was released last year ...