That even includes the Cheez-It Citrus Bowl. Shortly after the ceremony finished up on the field, the newly married couple was driven over to their afterparty site in the right corner of one of ...

The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

The game took place in Florida on Dec. 31, 2024. Video shared by ESPN shows the couple riding onto the field on a trailer with the Cheez-It mascot, Ched-Z, who officiated the wedding. Yakes ...

Now, the Cheez-It Citrus Bowl is getting in on the action. The Cheez-It mascot, known as Ched-Z, was tasked with a high honor during the game. The master cheese man was tasked with officiating a ...

Their officiant was the Cheez-It mascot, Ched-Z. "This was an unbelievably magical day," Yakes tells PEOPLE. "I don’t think anyone else will ever be able to say they got to marry the love of ...

and the Cheez-It mascot Ched-Z. While it’s tough to top the Pop-Tarts Bowl in terms of viral sensation—not every bowl game can ritualistically sacrifice a breakfast pastry to be eaten by the ...

2024 The ceremony was seemingly officiated by the Cheez-it bowl mascot, which is, as you can imagine, a Cheez-it cracker that wears a bowtie and sunglasses. His name? Ched-Z. 100% real love at ...

This article originally appeared on USA TODAY: Couple gets married during 2024 Cheez-It Citrus Bowl, officiated by Cheez-It mascot ...