Creative Bloq on MSN13h
Coca-Cola just resurrected its most iconic campaign ever
Coca-Cola launched what was to become one its most successful branding campaigns. 'Share a Coke' saw the Coca-Cola logo ...
13 creative campaigns to know about today
Adrien Brody’s Monos Travel campaign, a ‘Buy Canadian’ effort gone wrong and why an in-store Target ad in South Carolina went ...
Coca-Cola scraps its logo in the return of an iconic campaign
"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...
Marketing Dive1d
Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences
The brand is bringing back an iconic effort with a focus on shareability and customization to engage a cohort of digital natives that crave authenticity.
Talking Retail15h
Coca-Cola relaunches ‘Share a Coke’ campaign
Coca-Cola is bringing back its ‘Share a Coke’ campaign, offering fresh brand experiences and inviting a new generation to ...
Marketing Week1d
Coca-Cola brings back personalised cans with ‘Share a Coke’ campaign
First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...
Marketing-Interactive8d
Coca-Cola CEO on AI’s creative limits: 'We want to make ads with people in it'
James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...
Coca-Cola brings back ‘Share a Coke’ for Gen Z
The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...
Campaign Live2d
Publicis’ new challenge: A deep dive into Coca-Cola’s strategy and financial reality
The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...