The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...

Reaching a customer segment that wouldn’t typically seek your services requires careful positioning and outreach.

No matter how excellent your products or customer service are, complaints are inevitable in any e-commerce business. How you ...

The Australian Loyalty Association’s Asia Pacific Loyalty Awards saw Endeavour Group secure two wins across its retail stores ...

Southwest Airlines' policy changes test brand loyalty—experts discuss the impact on customer trust and business strategy in ...

A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.

I think the ideal service isn’t all human or all tech—it is a careful balance that keeps efficiency high but prioritizes human connection for moments that matter.

Leading UAE companies are investing in AI-powered loyalty programmes, with a focus on creating seamless, high-value ...

The retailer spoke to DIY and pro customers to draw insights from their behavior, allowing the unique needs of both customer ...