businessleader15d
The diamond empire: How De Beers created a market out of nothing
When De Beers found itself with a glut of gems and no buyers, it used glamour and royalty to create a market where none ...
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What's the Three-Month Rule for Engagement Rings, And Does It Still Even Matter?
De Beers, the diamond company that started this whole diamond engagement ring thing, would go on to launch a marketing campaign that would elevate diamond rings to the ultimate symbol of a man's ...
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For Diamonds, It Matters Who De Beers Hooks Up With Next
That is awkward for diamond miner De Beers, especially now that it is ... In April, 45% of all engagement rings sold in the U.S. had a synthetic stone, according to Edahn Golan Diamond Research ...