When used correctly, font selection usually goes unnoticed, blending seamlessly with content and reader. When the One Times Square Billboard used a retired Microsoft Word default Calibri font to usher ...

Researchers reviewed thousands of fonts—and confirmed what every designer already knows. Science just vindicated your font ...

Random forest models accurately predicted font pairing tendencies, with consistent preferences for specific combinations. For example, branding and identity contexts favored bold Sans-Serif fonts ...