New features include customizable multimodal agents, the ability to activate Gemini with the side button, on-screen awareness, Google Circle to Search, and natural language search. That's on top of pre-existing AI features introduced with the S24 series, like writing and summarization tools, live translation and transcription, and Circle to Search.

Samsung has revealed a host of new AI features for the Galaxy S25 series, but here's which ones are actually running on-device.

The Galaxy S25, S25+, and S25 Ultra appear similar to previous models, but custom processors and fine-tuned AI open the door to exciting new uses. We give Samsung's latest phones a try.

Samsung is launching a slew of new AI tools on the Galaxy S25 series, continuing the push it started last year with the introduction of Galaxy AI. While the initial wave of Galaxy AI features focused on single use cases,

Here’s a surprising statistic Samsung uses to explain the overwhelming AI focus in its new Galaxy S25 phones: According to customer surveys, AI features are the second-largest factor in peoples’ purchase decisions.