In branding and identity, bold Sans-Serif fonts such as Helvetica Neue ... where studying a language's letter and word frequency might elicit clues to deciphering an encrypted message.
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The South African on MSNBUSINESS INSIGHTS: Types of fonts you should choose for your LogoSerif Fonts: Classic and elegant, serif fonts, such as Georgia, have small blobs (serifs) at the extremities of each letter .
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