Can a more nuanced portrayal of men in ads help us connect with lost boys?
Can advertisers help ‘lost boys’ reconnect with culture? Marc Allenby, co-founder and chief creative officer of Hijinks, ...
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Report finds growing gender-inclusive advertising, but stereotypical ‘man-child’ depictions persist
The study finds that while male-centric ads emphasise ‘heroic’ masculinity, those targeting women often depict men as ...
From ‘Mard’ to ‘Aadmi’, How brands need to transition to progressive depiction of men in ads
Report advocates breaking toxic masculinity stereotypes in advertising, promoting diverse and inclusive depictions of men.