Still, Mickey D's keeps us guessing with some fairly frequent switch-ups to its menu, especially of the lesser known items, like its McCafé coffee menu offerings. One such item that may be a ...

McDonald's is launching its Cold Brew Frozen Coffee and Cold Brew Frappe on Wednesday. The fast-food chain has been building out its McCafé coffee menu over the last year. McDonald's expansion ...

Why is this work relevant for Creative Strategy? In 2023, McDonald's Hong Kong decided to permanently upgrade all its coffee to McCafé coffee. Although McDonald's coffee was one of the most consumed ...

Quick-service restaurant McDonald's ran a campaign for its coffee to increase sales, gain share of voice (SOV) and overtake Starbucks to become the top coffee brand in Hong Kong. In 2023, McDonald’s ...