It sparked a bitter war of words between two of the most powerful tech giants and promised to force radical change in the online advertising industry. Now Apple's new mobile operating system has ...

The section specifically responding to the rumors reads: Apple has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any ...

The specifics of the theory that your phone is eavesdropping probably aren’t true, but the paranoia is justified.

When it comes to advertising, Apple has already created some disruption with the introduction of ATT... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case ...

Apple’s settlement has led to a wave of conspiracy theories claiming that Siri is listening to you for targeted advertising, but the company says those claims are completely unfounded.

Apple's new ads are failing. Here are the 10 most effective ads of Q2 2013, according to Ace Metrix, a company that measures audience responses to commercials. The No.1 spot was by AT&T ...

Apple has officially denied the claims of using its popular voice assistant Siri data for marketing and advertising purposes. Taking to a blog post, the company has stated that the company has been ...

"Apple has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose. We are constantly developing technologies to make ...

No Siri data has ever been used for marketing purposes or sold to a third-party company for any reason, Apple said today in response to accusations that conversations ‌Siri‌ has captured were ...