In a bold move that underscores its commitment to sports innovation, PUMA India has rebranded its signage to “PVMA” in honour ...

PV Sindhu, two-time Olympic medallist and one of India's greatest sporting trailblazers, has joined forces with sports brand ...

Through this partnership, PUMA aims to inspire the next generation, particularly among India's youth, with badminton's ...

With Sindhu’s appointment, India has become the first country within the Puma universe to throw its weight behind badminton ...

Indian shuttler PV Sindhu has become the first badminton player to endorse Puma India by signing an contract with the leading ...

This marks PUMA’s official foray into badminton; as part of the announcement, the brand conducted activations like changing ...

This marks PUMA’s official foray into badminton, making India a pioneer within the Puma universe to access the racquet sport.

Now PUMA has onboard PV Sindhu as a Brand Ambassador. According to media reports, the brand name PUMA swiped with PVMA just ...

The brand will debut its partnership at the India Open 2025, launching a new badminton range featuring footwear, apparel, and ...