Each year, Pantone chooses a color that reflects the global mood and attitude. Pantone has announced its next Color of the Year. The company shared on Thursday that the Pantone Color Institute has ...

Color us shocked. Pantone's shade of the year has been announced and it's ... brown? That's right: Brat Summer's neon green and "Wicked's" watermelon-chic aesthetic are so 2024, with the color ...