NWSL expansion team rebrands as the Boston Legacy after shedding previous name
After having to apologize for its first team name reveal, the expansion National Women's Soccer League team in Boston has a ...
The Indianapolis Star16d
Bos Nation inches toward name change after announcing new hire
Bos Nation FC has announced the hire of Amina Bulman as its first chief revenue officer, the latest indicator that the NWSL club is set for a full rebrand after a disastrous launch. The ...
NWSL club BOS Nation FC says it will announce new name in coming weeks following significant fan backlash
The new Boston franchise unveiled its name and branding in October, but pivoted after receiving criticism for the name and ...
The Associated Press- Sports on MSN13d
Boston NWSL team to shed BOS Nation nickname
BOSTON (AP) — Boston’s expansion National Women’s Soccer League team is rebranding before the team ever plays a match. The ...
Yahoo Finance23d
Abrdn Becomes Aberdeen in Undoing of Ridiculed 2021 Rebrand
Explaining the previous rebranding in 2021 ... as avoiding copyright issues because Aberdeen is also a city, a football club and a university.