Naming a new franchise isn’t the easiest thing. Just ask Utah Hockey Club in the NHL who’ve been agonizing over theirs for ...

BOS Nation is no more. Boston's team in the National Women's Soccer League officially announced its new name on Wednesday: ...

After having to apologize for its first team name reveal, the expansion National Women's Soccer League team in Boston has a ...

Bos Nation FC has announced the hire of Amina Bulman as its first chief revenue officer, the latest indicator that the NWSL club is set for a full rebrand after a disastrous launch. The expansion side ...

Over the weekend, the incoming Boston NWSL team announced that it will be dropping the “BOS Nation” and will be choosing a ...

Football club rebrands don’t always sit well with the fans – who take any changes to the club’s logo, crest or colours personally. Aston Villa, however, seems to be an exception, and one year on since ...

Explaining the previous rebranding in 2021 ... as avoiding copyright issues because Aberdeen is also a city, a football club and a university.