3 pitfalls of sales-marketing misalignment—and how CMOs can bridge the divide
As a member of the C-suite—with a cross-disciplinary perspective, unique access to both marketing analytics and sales metrics ...
3 Marketing Lessons Startups Can Learn From Successful Brands
Empowering your audience with valuable educational resources can turn them into passionate advocates for your brand. By ...
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Five Ways Marketing Can Support the Sales Process to Maximize Growth
Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...
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Sinclair revamps content brand, ad sales and marketing
Two new initiatives will carry the "AMP" branding, with one focused on ad sales and marketing, and the other on content ...