AT&T tried hard to make itself hip and new in 1969 when they hired Altadena’s own Saul Bass to redesign the stodgy old logo they had been using for 80 years. Bass created this epic, crazy ...

Saul Bass (1920-1996) enjoyed a storied career as a graphic designer, whose corporate identity work for companies such as AT&T, Bell Telephone, Esso, and United Airlines provided them with some of the ...

logo has had hundreds of different iterations ... Martin Scorsese On The “Economical” Genius Of Saul Bass "Saul Bass: A Life In Film & Design" (Laurence King, 2011) is the first definitive ...