Starbucks CEO Brian Niccol reaffirmed his ... Niccol also said the company would revert cafes back to their former "coffee house" aesthetic with "personal touches" like mugs and sharpies, all ...

Criticisms around Starbucks' new coffee cups began to arise when fans ... "Design, when done well, is a tool to minimise functional and aesthetic compromises so that good ideas can thrive.

Starbucks is shaking ... a coffee company." The coffee giant is refreshing its look with updates to in-store signage and packaging, creating a cleaner, more modern aesthetic while keeping its ...

Along with returning faves like the very Taylor Swift Midnights-coded lavender drinks, the coffee giant is ... fits into the pastel spring aesthetic. I just think Starbucks may have missed an ...