The rap megastar, who has won 17 Grammys, said he’s looking forward to bringing hip-hop to the NFL’s championship game.

This year, Kendrick Lamar will headline the halftime show. He'll be joined by SZA, making it one of the most anticipated performances of the year. New Orleans, hosting the Super Bowl for the 11th time, has a history of big halftime acts, including Beyoncé, U2, and Ella Fitzgerald.

Kendrick Lamar's Super Bowl halftime show performance is expected to feature "Not Like Us" and shine a new spotlight on Lamar's beef with Drake.

As you’re probably aware, Kendrick Lamar was selected as the halftime show performer for Super Bowl LIX. What you might not know, however, is that the “Not Like Us” rapper has teamed up with fashion designer Willy Chavarria on a limited collection to commemorate the event.

The hits just keep coming for Willy Chavarria. Just days after his successful debut showing during Paris Men’s Fashion Week, the New York-based designer revealed that he is partnering with Kendrick Lamar to create a limited-edition collection tied to his upcoming halftime performance at the Super Bowl.

Kendrick Lamar will headline the 2025 Super Bowl Halftime Show. "Not Like Us" is the favorite to be the first song performed by Lamar.

The Philadelphia Eagles and the Kansas City Chiefs aren't the only big draw at Super Bowl LIX; for the past 30 years or so, the biggest football game of the season has also been the site of one of the biggest concerts of the year,