Santa Cruz, the former home of wetsuit pioneer Jack O’Neill, is losing one of its oldest surf shops. After 25 years of ...

It’s Saturday afternoon and downtown Santa Cruz is wildly alive.  Crosswalks and sidewalks are teeming with folks carrying ...

While some businesses in downtown Santa Cruz are closing, others report strong sales and a thriving holiday season.

SANTA CRUZ — Although its locations in Aptos, Capitola and the Santa Cruz Beach Boardwalk will remain open, the O’Neill Surf Shop on Cooper Street and Pacific Avenue in downtown Santa Cruz ...

Signs and elements for summer labels design. Ocean surfing label, illustration of summer surfing badge surf shop stock illustrations Surf boards emblem and badges vector set. Signs and elements for ...

Shawn Mett owns the building on Sunset Avenue where he operates the popular surf shop, Island Surf, which is marking 25 years in business this year. CAILIN RILEY Shawn Mett outside the original ...

An iconic surf shop in Santa Cruz County says it is closing one of its four locations. O'Neill Surf Shop told KSBW 8 that they will be permanently shutting down their downtown Santa Cruz location.

Though "the original" Ron Jon Surf Shop opened in the early 1960s in Long Beach Island, New Jersey, it's the iconic Cocoa Beach location (the brand's flagship) that put Ron Jon on the map globally.