First, Samsung did everything it possibly could to copy Apple’s iPhone and iPad. Then, it spent billions upon billions of dollars belittling Apple products in TV, online, and print advertising.

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs. From the very first Mac ad that aired during the 1984 Super Bowl to the memorable ...

provided that single copy costs $100,000. Which coincidentally is pretty close to Apple’s marketing strategy for Vision Pro.

Apple has added extra paid-for advertisements to its App Store, a week after its new operating system limited tracking for ads from other companies. The new ad space lets app-makers advertise on ...

It could have easily done so. Instead, while advertising the benefits of its AirPods Pro Gen 1, Apple was silent as to the defect. We filed this nationwide class action after extensive factual and ...

Samsung's own ad for the GS4 came in at No.8 Apple wasn't on the list. Ace Metrix ranks ads based on the reactions of 500-plus viewers and gives them a score from 0-950. Apple's ads rank at an ...

Ubisoft's lawyers submitted a range of comparisons they say shows copyright infringement Ubisoft is suing Apple and Google over a Chinese mobile game it says is "a near carbon copy" of one of its ...

Apple has not run a single magazine advertisement for the iPad since July 2011, according to MagazineRadar. Meanwhile, since the original release of the iPad in 2010, Apple has aggressively urged ...

Apple on Wednesday released iOS 18.2 to the public, and the update brings many more Apple Intelligence features to ...