Upkeep is as much a part of the process as the design and creative side. Supersized branding can be an expensive exercise, so ...

Incorporate these tips into your upcoming campaigns, while taking an always-on creative testing approach to determine which ads are working best. Learn more about maximising marketing efficiency ...

When brands are up front about AI’s role in their creative process ... can learn from recent public reactions to AI-generated ad images—and how they can use the technology effectively without ...

From late 2022 through all of 2023, there was a real belief that generative AI was going to take over all aspects of the advertising and creative process, automating everything from production to real ...

Pinterest has shared some new tips on how to get the most out its automated Performance+ campaigns, which utilize AI to improve ad targeting, and get your promotions in front of the right audience.