Disney’s Asad Ayaz discusses avoiding ad oversaturation, meeting industry changes and responding to brand controversies.

Disney had two billion-dollar 2024 hits with Deadpool & Wolverine and Inside Out 2, and they have begun marketing the movie ...

Walt Disney maintained its lead in U.S. TV viewing share in December, bolstered by holiday movie marathons and strong ...

Disney said it is expanding its “Magic Words” advertising feature, introduced last year, to live programming. That and other innovations were touted by the media giant Wednesday at its fifth ...

Disney is boosting its advertising capabilities for live events, with third-party partnerships, a new certification program for live sports and entertainment as well as biddable deals for live sports.

And this is precisely where Disney is now using AI to market advertising at –. With a new function called "Magic Words Live", for example, it is supposed to use key terms to recognize the ...

The course represents a new kind of offering from the Center for Global Engagement, in that it gives students of all academic ...