Christmas adverts mark the start of the festive period for many, with hotly anticipated adverts - verging on short films - from the likes of Aldi, John Lewis, Coca-Cola, McDonald’s and Disney.

So the first step is when the advert is broadcast or posted on social media. In the weeks (and months) before Christmas, some brands have managed to turn this into a festive event in itself.

The John Lewis annual Christmas advert is always a big deal - but now ... His song Sonnet, which appeared in a new acoustic format on his 2021 album Acoustic Hymns Vol 1, will be covered by ...

So the first step is when the advert is broadcast or posted on social media. In the weeks (and months) before Christmas, some brands have managed to turn this into a festive event in itself.