Independent book stores can now get a cut of the ebook market. Today, Bookshop.org announced the addition of ebooks to its website. As it does with physical books, the online retailer prompts shoppers to designate a local book store at checkout,

Bookshop.org launched in 2020 as a way to sell books online while still supporting local bookstores, which have become a rarity in the U.S. The company has seen success selling physical books online.

The platform has made a profit while supporting brick-and-mortar bookstores. Next up, taking on Amazon’s 76 percent of the e-book market.

Bookshop.org launched in early 2020 and quickly became a lifeline for local bookstores that found themselves suddenly in need of a way to sell books online. The Bookshop model is a simple one: when you use the website,

The challenger brand to Amazon’s hegemony has big plans to build further, starting with a new e-book initiative.