How young marketers influenced Disney’s ‘Wizards of Waverly Place’ revival campaign strategy
The Russo family from “Wizards of Waverly Place” returns to Disney Channel with a campaign that melds cross-generational marketing tactics.
Employee resource groups are under scrutiny—what it means for marketing
Some companies are consolidating or curtailing employee resource groups as they dial back DEI, which may impact their marketing.
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Why ‘Wicked’ brand partnerships could risk consumer fatigue
Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 1 day 13 hours ago By Ad Age Staff - 1 day 15 hours ago By Ad Age and Creativity Staff - 1 day 17 hours ago 1 day 19 hours ago ...
Watch the newest commercials from The Home Depot, eBay, Gabb and more
A few highlights: Gabb promotes its line of “kid-safe” phones and watches, which have “no internet, no social media and no ...
What a fake Dior ad suggests about AI’s production potential
Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...
How auto marketers drive ROI with precision targeting and measurement in the streaming era
Automotive marketers need specific deterministic data to optimize their ad campaigns, and precision targeting and clear ...
How brands are turning on TV to unlock Black Friday and Cyber Monday sales
Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...
Google antitrust ad tech trial—debate over whether publishers are locked into its platform
Google has said that its business model aligns with other players in ad tech that also have hooks on the buy and sell sides, ...
Watch live on Nov. 12: How emerging tech is reshaping marketing
RSVP to virtual event where advertising and marketing executives will showcase how the latest tech advancements are ...
How MCoBeauty turned the Timothée Chalamet look-alike contest into a marketing win
Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...
Watch the newest commercials from Rakuten, FedEx, Uber Eats and more
Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 1 day 13 hours ago By Ad Age Staff - 1 day 15 hours ...
Warner Bros. Discovery gains streaming subscribers
The New York-based media company added 7.2 million net streaming subscribers in the three months ended Sept. 30, the ...