The merger locks in a 15.5% global market share, but China becomes the decisive battleground to close the gap with rivals.
Be it digital, creative, media, or performance, Publicis Groupe Taiwan is in an enviable position. We crack the code behind ...
Beyond the headlines: Examining the IPG-Omnicom merger’s impact on clients, competition, and creativity. In accordance with ...
MediaSense handled the review, which encompassed Volvo's global markets, including the US, UK, and China. Initiative, backed ...
Through corridors of digital dreams and light, Where algorithms dance and sway.
AOY Insights is a series celebrating some of the top wins from Campaign Asia-Pacific's Agency of the Year awards. Join us as ...
Omnicom’s decision to buy Interpublic and create the world’s biggest agency group was not a complete surprise. Campaign has been reporting for the past 18 months about the likelihood of consolidation ...
From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.
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