What's trending on Salesforce's AppExchange app marketplace this year? To find out, researchers analyzed a host of recent ...

Explore the top marketing automation tools that streamline campaigns, boost productivity, and enhance customer engagement.

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Advertising & Promotions - Spotify has achieved double-digital growth in its ad business over the past six quarters, ...

Digital marketers say the industry roles that will likely be disrupted most by artificial intelligence are content writers, email marketers, and social media managers, according to recent research ...

Consistent success with social media marketing is driven by understanding what's working and what's not. And to do that, you first need to determine which key performance indicators (KPIs) you should ...

In an era defined by data privacy concerns, evolving consumer behaviors, and the ongoing deprecation of third-party cookies, enterprises face a pressing need to prioritize first-party data as a ...

Marketing Management - Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this ...

Apple, Amazon, and TikTok are the major brands that customers in the United States say they feel the most loyalty towards in ...

In today's rapidly evolving digital landscape, marketers face an unprecedented challenge: how to harness artificial intelligence (AI) effectively while maintaining the human touch that's crucial for ...

Discover why and how to build B2B communities that boost brand awareness, customer loyalty, and business growth.

Explore three effective methods for enhancing post-purchase engagement and improving B2B customer retention and lifetime ...