From big hair to bio beauty, from daffodil nails to bold eyes, beauty expert HANNAH BETTS reveals six new trends for 2025.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

So, which medium-length haircut in our collection is right for you? When you head to the hairstylist, it's important to be realistic about how much time you're really willing to put into your hair, as ...

The Robanda Retinol Anti-Aging Hand Treatment is $17 at Amazon, where shoppers say it transformed their aging hands. Try the ...

Subtle is the way forward for my middle-aged eye make-up – a light sweep of Elf No Budge Shadow Stick in Rose Gold (£6, ...

Some of the biggest brands (Dove, e.l.f. SKIN and Lancôme!) in the beauty business have come out with solutions for dry skin, ...

Fashion trends that swept the majority of 2024 included coquette bows, barrel jeans, and corpcore ‘fits. In the beauty sphere ...

From biohacking to mocha mousse and new lip treatments, five editors share the beauty trends they want to see this year.

Nadine share's her top beauty trends for 2025, from hair to beauty she is here with her must have products to kick off the ...

IF you’ve been watching The Traitors and are spending more time looking at Claudia Winkleman’s skin than anything else – ...

From Black Hollywood glamour homages to engagement ring sightings, each detail of Zendaya’s Golden Globes look turned heads.

New year, new you? With great expectations, and a pocket full of beauty vouchers, January brings with it a great time to re-zhush your beauty routine. Here are some new products to do just that ...