Apple is warning investors that its new and future products might never be as profitable as the iPhone. The disclosure comes ...

Apple has issued a warning to investors that its future products may not match the profitability of its iPhone business, as ...

Apple updated its list of "risk factors" with new language about future product profitability, geopolitical tensions, and AI ...

According to Bloomberg's Mark Gurman, any Apple smart glasses are still several years away – if indeed Apple decides to make ...

Apple has launched a new initiative to see where the competitors and its own employees stand on the subject of smart glasses.

Apple's FY 2024 results show significant growth in the capital-light Services segment, boosting gross margins and free cash ...

Apple Inc. is exploring a push into smart glasses with an internal study of products currently on the market ... Additional ...

We predict Apple stock will rise with a new AI iPhone launch and service growth, upgrading to 'Buy' rating at $240 per share.

KeyBanc analyst Brandon Nispel maintained a Sell rating on Apple (AAPL – Research Report) yesterday and set a price target of $200.00.

According to Mark Gurman from Bloomberg, Apple is ‘seriously considering’ developing a cheaper Apple Vision device that offloads all ...

A new rumor suggests Apple is developing 90Hz display technology that could make its way to future versions of the Studio ...

Sophisticated genAI products need more than voice ... Maybe it would be a precursor to the more sophisticated AR glasses that ...