Apple is warning investors that its new and future products might never be as profitable as the iPhone. The disclosure comes ...

Apple updated its list of "risk factors" with new language about future product profitability, geopolitical tensions, and AI ...

Apple may have just held its annual iPhone event, but now it's time for MacBooks to shine. Here's what the tech giant just ...

Apple is gearing up to enter a brand-new product category next year – a smart home speaker/display hybrid that doubles as a ...

Apple is possibly considering entering the smart glasses market even as it reportedly scales back Vision Pro production.

Apple recently announced its new lineup of Macs and rolled out Apple Intelligence, its latest artificial intelligence-powered ...

Now, it appears that the company is getting a bit more serious about the product.According to Bloomberg's Mark Gurman, Apple has launched a new initiative, codenamed "Atlas," with the aim to see where ...

Apple might be planning to release some of its products with a new 90Hz display. The report comes from an anonymous source of ...

Apple promised three Mac-related product announcements this week, and it has delivered on two of them so far with the new ...

SAVE $500: The 2023 Apple MacBook Pro is on sale for $1,299 at Amazon, saving you 28% on list price.

Apple Inc. is exploring a push into smart glasses with an internal study of products currently on the market, setting the ...

The iMac is pretty much the same as the one Apple released last October, which is pretty much the same as the one the company ...