Apple is warning investors that its new and future products might never be as profitable as the iPhone. The disclosure comes ...

Apple updated its list of "risk factors" with new language about future product profitability, geopolitical tensions, and AI ...

Apple is looking into the smart glasses market after Meta's successful Orion demo, Bloomberg reported.

Apple reportedly hosts such internal focus groups whenever it considers entering a new product category. This strategy avoids ...

Apple might be planning to release some of its products with a new 90Hz display. The report comes from an anonymous source of ...

Apple has been surveying its employees about smart glasses as it plans to launch its own version of Meta Ray-Ban-inspired ...

Apple has encountered another significant setback as the European Union Commission has mandated that an additional product of ...

Apple recently launched a new initiative, codenamed "Atlas," aimed at evaluating internal and external perspectives on smart glasses. The Atlas project reflects Apple's cautious and deliberate ...

Leveling Up' According to a new Bloomberg report, Apple is internally exploring entering the smart glasses field with ...

According to an anonymous tip, Apple is working on 90Hz LCD panels that could find their way into multiple products, and it's ...

A new Focus mode called Reduce Interruptions will also only ... As demonstrated in various product presentations, Apple will ...