Apple is warning investors that its new and future products might never be as profitable as the iPhone. The disclosure comes ...

Apple updated its list of "risk factors" with new language about future product profitability, geopolitical tensions, and AI ...

Apple may have just held its annual iPhone event, but now it's time for MacBooks to shine. Here's what the tech giant just ...

Apple is looking into the smart glasses market after Meta's successful Orion demo, Bloomberg reported.

Apple is gearing up to enter a brand-new product category next year – a smart home speaker/display hybrid that doubles as a ...

Commentary: Apple is the only major phone maker without a foldable phone. Here's why it needs to get in the game.

Whispers in the tech world suggest Apple is preparing to give its iPad Air, 24-inch iMac, and Studio Display a visual refresh ...

Apple recently announced its new lineup of Macs and rolled out Apple Intelligence, its latest artificial intelligence-powered ...

Now, it appears that the company is getting a bit more serious about the product. According to Bloomberg's Mark Gurman, Apple has launched a new initiative, codenamed "Atlas," with the aim to see ...

Apple Inc. is exploring a push into smart glasses with an internal study of products currently on the market, setting the ...

Between the two new productivity-level chipsets headed to Apple's new laptops this fall, The M4 Pro and M4 Max offer two ...

The iMac is pretty much the same as the one Apple released last October, which is pretty much the same as the one the company ...