We picked out the top Christmas and Hanukkah gifts to buy for kids at Walmart this year from the 2024 Top Toys List.

We’re VERY excited to share that in partnership with Amazon MGM Studios, our team is working on a film based on The Sims.” ...

The National Toy Hall of Fame is floating the idea of inducting balloons. Praised for their versatility and universal appeal, ...

Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p.m. Saturday.

Two modern-day icons have teamed up for the drinkware collab of back-to-school season: Barbie and Stanley ... Find out how to ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Barbie Imperial recently shared a couple of adorable clips on her Instagram Stories. With her was Angelica Panganiban and ...

Stanley has teamed up with one of the most iconic personalities of the century: Barbie. Every day this week, from Monday, ...

Stanley is releasing eight new Barbie-themed versions of their viral Quencher tumblers — here's how to get these limited-edition cups online ...

Barbie is headed to Gotham City, as Mattel reveals new Poison Ivy and Harley Quinn dolls just in time for Batman Day.

Can you believe that Barbie celebrated 65 years since the iconic doll first entered and brought joy to our lives? To mark this iconic anniversary the legendary brand has partnered up with viral ...

Based on the popular toy dolls, Barbie was last year's highest grossing movie. It was followed by The Super Mario Bros Movie, based on Nintendo's flagship video game series. Other recent popular video ...