In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The porn-linking toys were singing Glinda and Elphaba dolls. Retailers such as Target and Walmart have already delisted the toy from their online databases, but pictures of them still exist on eBay.

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls that mistakenly links toy buyers to a pornographic website.

"Wicked" dolls manufactured by Mattel misprinted the promotional movie website wickedmovie.com. The misprint, which left the word movie out of the URL, directed consumers to an adult-rated website. According to The Washington Post,

Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site. Meanwhile, resellers are listing the products on eBay for up to $500.

A snafu by Mattel — which accidentally printed the URL for a porn site on packaging for dolls based on Universal Pictures’ “Wicked” movie — has yielded a bonanza of traffic for Wicked Pictures, the adult-entertainment company that actually owns the web address.

Mattel may be safe from the Wicked Witch of the West, but it has had to issue a mea culpa to avoid the wrath of angry parents. The toy company said the web address for a pornography company was mistakenly printed on the packaging for dolls tied to the new film “Wicked” instead of the official website for the upcoming Universal Pictures release.