Since Greta Gerwig’s brilliant “Barbie” movie came in July 2023, countless people have continued revisiting their own fond ...

Barbie sales plummeted 20% from 2012 to 2014 and continued to fall last year. A line of toys designed to teach girls to build, Lego Friends, helped boost Lego above Mattel as the biggest toy ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Walmart's Top Toys List includes 25 items priced under $25, TV-inspired toys, crafting products and an exclusive Barbie World ...

Despite its popularity, it has always fallen short in the balloting for the Toy Hall of Fame — taking a backseat to not only ...

Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p ...

When did we go from decrying the body image standards set by our Barbie dolls to buying merch to wear to midnight showings of the new Barbie film? Jess Bacon explores… In an age of nostalgia, it ...

Tis the season for toys! Today, Walmart kicked off the season of gifting with its annual Top Toys List, featuring this year’s ...

Labor Day may not quite be upon us but forget about the last BBQ party of summer, it's time to don the Christmas sweater and deck the tree because this year's must have holiday season toys list is ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 hour 22 min ago 4 hours 57 min ago By Ad Age and Creativity Staff - 7 hours ago By Ewan Larkin - 8 hours 33 min ago By Garett ...

The 66 item-long list includes 25 items priced under $25, TV-inspired toys, crafting products and an exclusive Barbie World collection. Barber said Walmart's list includes a "whole different ...