and a Cheez-It Citrus Bowl logo on the side. After its live debut during the game, the new bundle will become available for sale on CheezIt.com. “Flavor innovation is a huge focus for Cheez-It ...

That even includes the Cheez-It Citrus Bowl. Shortly after the ceremony finished up on the field, the newly married couple was driven over to their afterparty site in the right corner of one of ...

The bowl tie-ins are becoming elaborate, with everything from mayo baths to edible Pop-Tart mascots making the silliness more and more commonplace. After Illinois won the Cheez-It Citrus Bowl?