The NCAA policy change regarding logos on field opens up new revenue source for Texas Tech football. Talks also under way on ...

Dawson Garcia began calling for the ball before he crossed center court. Once he got it, he let it fly to give Minnesota its ...

The U.S. Department of Education says plans for colleges to pay athletes directly for their name, image and likeness deals ...

Schools will be allowed to put corporate logos on fields to increase revenue. UH is also exploring logos on uniforms and ...

No one is going to mistake blue bloods Notre Dame and Ohio State for a Cinderella, but the winner of Monday's College ...

∎ Corporate logos on the field ... most valuable aspects of college athletics — jersey patches,” Cole Gahagan, president and CEO of Learfield, told Yahoo Sports. “There is seemingly ...

The College Football Playoff National Championship is almost here, featuring a showdown between two of the most storied ...

Gary Harkness, the narrator of Don DeLillo’s wild, unwieldy and hilarious second novel, is a talented running back and ...

West Texas A&M Athletics announced that it will partner with BrandU to create and introduce a new logo along with creating ...

Schools will be allowed to put corporate logos on fields to increase revenue. UH is also ...

But it was super-fun with multiple buzzer-beaters — the biggest of which was Dawson Garcia's logo-3 that snapped ... morning's updated CBS Sports Top 25 And 1 daily college basketball rankings ...

ATLANTA, GA - JULY 18: The Chick-Fil-A College Hall of Fame logo sits in the hall of the College Football ... the 2025 College Football Hall of Fame Class was revealed, with some of the sport’s ...