This exclusive film captures stories from around the world to shed light on the purpose of beauty, through the lens of ...

If you want to up your style game this year, your scope shouldn’t just be focused on new clothes but also the best perfume trends. Fragrance trends are quickly rising in popularity and becoming just ...

Streaming on Hulu, this new series features Chappell Roan, Victoria Monét, and Becky G as they talk about their relationship ...

I tested Taylor Swift’s favorite perfume and here’s my honest review of the Tom Ford Santal Blush fragrance, from its key ...

It's safe to say Edgar-Jones has found her fashion feet in recent months, sporting the likes of Chloé, 16Arlington, and ...

Katy Perry has just revealed a pretty unusual keepsake she's still got from when she was pregnant with hers and Orlando Bloom ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

So you’ve found your signature scent. But when it comes to the eau de toilette vs parfum versions, which should you choose?

The Saffron & Cedar scent - which feels like a drive along the coast with all your windows open as it starts to rain, ...

Now you might be wondering whether to select an eau de parfum version, or the eau de toilette. The key thing to know is that ...

That was, however, before Zara perfume dupes entered the scene. As a beauty editor who is utterly obsessed with collecting fragrance - we're here to convince you that Zara has the best dupes available ...

Aside from the daisy fragrance – which I’m very much loyal to – perfect elixir is perhaps my favourite Marc Jacobs scent to date.