Can you see Google as the all-powerful wizard of digital marketing, and brands as Elphaba, the true heroes (or antiheroes) of the marketing story?

Universal's two-film adaptation of hit stage musical Wicked is a gamble that has already paid off, creatively and ...

Early on, “Wicked” costume designer Paul Tazewell decided that the beauty of Oz needed to be reflected in the wardrobes of Elphaba (Cynthia Erivo) and Glinda (Ariana Grande). This would help define ...

A Sesame Street episode was once pulled from syndication after parents complained it was too scary due to the appearance of a ...

Toto, I have a feeling we’re not in Kansas anymore.” Now, as a Kansan born and raised, like most, I’m ambivalent about that ...

Elphaba's sister Nessarose in Wicked is destined to become The Wicked Witch of the East in the Wizard of Oz universe. Here's ...

I expected to hate it. In November 2024, Universal Pictures released a new film adaptation of the hit Broadway musical ...

One of the biggest hits of 2024 was Wicked, breaking box office records and gearing audiences up for part two – Wicked: For ...

Along the way, as attendance spikes, the question of how to behave as part of a moviegoing audience has become a topic of ...

As movie theaters worked to entice Americans back into seats after COVID-19 lockdowns and labor strikes, the industry ...

Producer Marc Platt and writer Winnie Holzman shepherded the long-running Tony-winning Broadway musical for 20 years, ...

“ Wicked ” is “ very very popular ” — on the big screen, and now on video-on-demand. In a rare display of transparency for ...