Advertisers are leaning on nostalgia more than they used to in Super Bowl ads, according to Kimberly Whitler, a marketing professor at the University of Virginia’s Darden School of Business. Nods to ...
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A frenzied mix of silliness and celebrities is hitting the airwaves and the internet, and that means one thing: it is Super Bowl ad time again.
State Senator Martin Looney is proposing a bill that would require movie theaters to post two times on tickets: the start time of the previews, and the actual start time of the movie. Movie theaters ...
JEFFERSON CITY, Mo. (KY3) - Some social media and television gambling advertisements are raising eyebrows in Missouri. A DraftKings campaign is advertising a deal “now live in Missouri,” which ...
A woman in Georgia whose long life has included working as a model for Coca-Cola in the 1940s will celebrate a milestone birthday this week.
Led by Patrick Mahomes and Travis Kelce, and with a celebrity fan base that includes Taylor Swift and Caitlin Clark, the Chiefs are aiming to make history.
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One received a warning letter from the Federal Trade Commission, which said he was unlawfully advertising products as ...
Tim Calkins, a professor of marketing at Northwestern University’s Kellogg School of Management, said this was a complicated Super Bowl for advertisers. Most ads were in development during last ...
Jackson College’s Information Technology (IT) department will be offering technology help for older adults in need. Adults 65 ...
“Everybody loves the Clydesdales.” The return to safe, familiar, nostalgic ground represents a trend among some advertisers for this year’s Super Bowl LIX, in which the Philadelphia Eagles ...
Elon Musk's X is suing more companies, alleging they joined a group of advertisers illegally conspiring to boycott the social media platform. On Saturday, Musk's lawyers filed an amended complaint ...
Safe advertising isn't the advertising you notice or remember,' notes marketing prof Author of the article: You can save this article by registering for free here. Or sign-in if you have an account.
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