Campaign Asia3d
Of fandom, kawaii, and marketing: Hello Kitty turns 50
Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and ...
The Columbian7d
At 50, Hello Kitty is as ‘kawaii’ and lucrative as ever
Hello Kitty turned 50 on Friday. Befitting a pop icon at midlife, the bubble-headed, bow-wearing character’s fictional ...
Orange County Register15d
At 50, Hello Kitty is as ‘kawaii’ and lucrative as ever
Unlike Mickey Mouse and Snoopy, Hello Kitty didn’t start ... Part of the confusion stems from a misunderstanding of “kawaii,” which is Japanese for “cute” but also connotes a lovable ...
The Sentinel-Record15d
Hello Kitty as ‘kawaii’ and lucrative as ever at 50
Unlike Mickey Mouse and Snoopy, Hello Kitty didn't start ... Part of the confusion stems from a misunderstanding of "kawaii," which is Japanese for "cute" but also connotes a lovable or adorable ...
Republican-American15d
At 50, Hello Kitty is as ‘kawaii’ (cute) as ever
Unlike Mickey Mouse and Snoopy, Hello Kitty didn’t start as a cartoon ... Part of the confusion stems from a misunderstanding ...