A new study from marketing expert Peter Field proves AM/FM radio ads boost brand awareness, pricing power, and profitability.

Podcasting was once the underdog of the media world: a platform where anyone with a microphone and an idea could share their ...

The marketing landscape where brand marketing takes place has been transformed by social media and digital marketing.

The report examines evolving landscape of masculinities in society and media, offering alternative pathways for more ...

Your choice of media channel mix signals more about the quality perceptions of your brand than you might imagine.

The Advertising Standards Council of India’ s Academy (ASCI) , in collaboration with the Unstereotype Alliance (convened by ...

In the corners of social media dominated by wellness content ... misinformation aimed at consumers and designed to fuel ...

Two new reports highlight the losses suffered over the past several years in the news media sector in Quebec and Canada.

Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will ...

The Trump administration has waged a PR campaign that features not-so-subtle, point-blank warnings for immigrants illegally ...

A new report on Washington's local news ecosystem provides useful information but more research is needed to gauge the local ...

Scenic locations have become a popular choice for proposals, with studies showing that 34% of couples choose picturesque ...