Rory McIlroy ambled into the media center Tuesday, fresh off a cross-country flight, and soon found himself fielding questions stretching far beyond his impending 2025 debut. Do golfers need to become ...

In perhaps the biggest move for LIV Golf's potential popularity, the league announced earlier this month a multiyear deal with FOX to have its tournaments broadcast on the network's FOX Sports ...

A few months ago, Sports Business Journal reported that LIV Golf would move on from embattled commissioner Greg Norman and replace him with a seasoned sports administrator. “Once my official ...

During his time as LIV Golf CEO, Greg Norman never missed an opportunity to promote the fledging golf league, often with a bombastic tone that only seemed to fuel the tension the Saudi-backed ...

Riyadh Golf Club will host LIV's first event of the year under the lights. / Courtesy Riyadhgolf.com LIV Golf will open its 2025 season under the lights at Riyadh Golf Club. The LIV Golf app was ...

Mickelson's become one of those "jogger guys," and now he's signed Primo as the official golf apparel sponsor of Mickelson's LIV Golf team, HyFlyers GC, the companies announced Monday morning.

Colt Knost doesn't want to hear about LIV's influence in the golf world, but the PGA could have a real issue. Sep 1, 2024; Atlanta, Georgia, USA; Scottie Scheffler celebrates winning the TOUR ...

LIV Golf finally has a network TV partner as the Saudi-funded league enters its fourth season, announcing a multi-year deal with Fox Sports to broadcast all three rounds across its channels and ...

“Even though it's mainly a U.S. thing to have the largest golf market in the world be able to watch LIV Golf on a channel that should be pretty much every TV in the country, it's very good.

Greg Norman is out as CEO of LIV Golf. Who is Scott O'Neil, the man now overseeing the vagabond golf league? The biggest task facing O'Neil is ensuring those players and the others in LIV Golf can ...

After his contract ended and rumors swirled that LIV Golf was moving on, Greg Norman is no longer the CEO of the rebel circuit. He has been replaced by Scott O'Neil, the former CEO of Harris ...