Billionaire superstar and business woman, Rihanna, recently signed Shelomi Sanders, the daughter of Deion Sanders, to a name, ...

ESPN insider Heather Dinich spoke about the impact of NIL and the transfer portal on college football's heightened exposure ...

Brands and Universities are scrambling to solidify financial terms to field competitive teams while maximizing revenues.

This passer is no stranger to the spotlight, and, according to ESPN’s Mel Kiper Jr., he’s about to see more of it.

The philosophy of Colorado Buffaloes coach Deion Sanders could impact his son's football future as Shedeur Sanders sets plans in motion to figure out where he will be heading to af ...

The saga of Deion Sanders potentially becoming the Dallas Cowboys' head coach has captivated fans and media alike, but it is rife with complications ...

Off the field, endorsement deals with ... a new era. As NIL valuations evolve, these athletes are redefining what it means to succeed both on and off the field. Shedeur Sanders’ fall from ...

Shedeur Sanders has long been a dominant force both on and off the field for the Colorado Buffaloes, but the latest On3 NIL (Name, Image, Likeness) rankings show a shift at the top. Arch Manning ...

Sanders emphasized that would mean both football-playing sons: Shedeur ... deal. Talking over career options with the 82-year-old owner, who is free to spend as much of his estimated net worth ...