and that none of these shops were run by people with afro hair themselves. The brand identities of these women-led start-ups, whose products are often small-batch and handmade are a growing force.

It prevents breakages before they even start, meaning afro hair can grow strong whether it’s natural or chemically processed. Use a small amount of this versatile treatment to style and ...

We've succeeded. For Black hair, that hadn't happened. My part in this research is defining those targets. So the three targets that I defined to say, OK, these are essential features of Afro-textured ...