Maxwell Maltz, the author of "Psycho-Cybernetics," called this tendency the "Snap-Back Effect." He used the analogy of a rubber band: you can stretch it only so far before it snaps back to its ...

What does that mean for the snap sound effect? It’s gone, replaced by something similar that we here at Polygon are referring to as the “Switch 2 clap.” You can hear it multiple times in the ...

While After Effects can seem intimidating at first, the reality is that many of the amazing things it can do are just a few clicks away. From opening up Photoshop files to compositing graphics and ...

The existence of this phenomenon, known as the January effect, once appeared to be undeniable as studies showed gains several times larger in January than in an average month. The effect was most ...