USC standout JuJu Watkins signed an exclusive, multi-year deal with Fanatics and Fanatics Collectibles, the company’s trading ...

After the USC Trojans men's basketball team lost to the Purdue Boilermakers in the Big Ten Conference Tournament, a video of USC players and coaches confronting ...

The USC Trojans have the No. 1 recruiting class in the country, and the nation is taking notice. It’s only been a little over a month since general manager Chad ...

Despite warnings, the university used 170 songs in over 250 videos with permission, the music company alleged.

USC guard JuJu Watkins has signed a historic multi-year deal with Fanatics. The deal makes her the first female college ...

USC women's basketball star JuJu Watkins has signed an exclusive, multiyear deal with Fanatics and Fanatics Collectibles, the ...

UCLA Bruins forward Timea Gardiner reacts during the second half of the 2025 TIAA Big Ten Women's Basketball Tournament final ...

USC Trojans superstar JuJu Watkins is one of the biggest stars in college athletics, and her impressive resume of NIL deals ...

USC sophomore JuJu Watkins is already one of the top players in women's college hoops, leading USC to a 28-3 record and a Big Ten regular season title. As a freshman, Watkins averaged 27.1 points, 7.3 ...

Watkins' historic trading card and memorabilia deal makes her the first female collegiate athlete to have this type of deal with Fanatics.

The center of the college basketball universe has shifted from Iowa City to Los Angeles. And JuJu Watkins has snatched the ...

The 68-team fields for the men's and women's NCAA basketball tournaments will be unveiled Sunday night, and the games begin ...